Every digital marketing growth strategy begins with an actionable plan. For marketers, growth means more revenues, more customers, and more conversions. But without a lead, there cannot be a conversion, to begin with. Lead generation is the process of attracting prospects to your business and nurturing them, with the goal of converting them.
The tough reality is that lead generation can be hard, but the good news is that it can be done effectively via a wide variety of digital marketing channels. Social media is an excellent online marketing channel that businesses can leverage for B2B lead generation.
How Effective Is Social Media Marketing?
All marketing campaigns targeted at users on social network sites can be described as social media marketing. This includes Facebook ads campaigns, Instagram ads, LinkedIn marketing, Twitter ads, and every other social media platform. Unlike a few years ago, social media marketing is no longer the new thing; nowadays, social media marketing is a mainstay in the digital marketing space.
The fact that most digital consumers spend an average of 3 hours on social platforms daily is one of the reasons it is a successful digital marketing strategy.
With 4.62 billion people using social media as of March 2022, the impact of social media marketing is vast. It is a major digital marketing channel for attracting prospective customers (mostly internet users).
You can generate more awareness, drive more traffic to your site, and collect new leads. Social media marketing is also effective because it is accessible on mobile electronic devices. Whether you want to use regular content or paid ads to reach your target customers, it is one of the best online channels for marketing teams looking to roll out highly targeted ads.
So, here, we have experimented with a number of social marketing and mobile marketing tactics, and here is a roundup of the 9 best digital marketing strategies to generate quality b2b leads using social media.
1. Launch Irresistible Lead Magnet Offers
You can start by offering enticing incentives to your followers. Consider creating enticing lead magnets that will get people to freely share their information with you. A typical example is gated content on your website. This means that when you post the link on your page, they'll click on it and sign up on your website in order to get access to the material.
This can range from discounted offers to free tools. Consider offering discount codes, case studies, webinars, whitepapers, free newsletters, free digital tools, thought leadership articles, and other relevant marketing materials. As users download these materials, you will be gathering valuable leads across different social media channels.
2. Use Facebook and LinkedIn Lead Forms
To improve your lead conversion rate and your customers' experience, you can use the form features on Facebook and LinkedIn to gather customers' information. These forms are often pre-filled with basic customer details. This is an improved alternative to sending them to your website. When a prospect clicks the ‘signup’ button n a LinkedIn Ad, they instantly receive a form to fill out with their information.
The same applies to Facebook for business accounts. Instead of customers being led to a landing page, they will receive a form on Facebook, where they can sign up for your offer. There will also be a link to guide them to your site for more offers or information.
3. Use Social Media Ads
Marketing across digital platforms gives you the opportunity to explore both organic lead generation strategies and paid ads. Sometimes, when you focus your digital marketing efforts on collecting leads organically, it may not yield the desired results or growth at the pace you desire. Alternatively, you can explore social ads for B2B lead generation.
Some of the best available and most used options include Instagram ads, Facebook ads, Twitter ads, YouTube ads, and LinkedIn ads. Unlike traditional advertising or even search engine marketing and search engine optimization, ads on social media platforms are cheaper, and performance can be monitored more closely.
4. Set Up Sequential, Retargeting Video Ads
Retargeting leads with interactive video ads is one of the most powerful digital marketing techniques you can use. Retargeting alone is an effective digital marketing strategy. When you combine it with exciting video content, chances are, you'll be able to win back a significant number of potential customers that stopped at some point in their interaction with you.
This digital marketing plan works for people who have clicked on your service page but didn't complete the required action, which for instance, could be to fill out a form. Facebook has a feature that helps social media managers to set this category of customers apart from other ad networks and to ensure you get quality leads.
5. Share Testimonials as Social Proof
To boost the value you get from your digital marketing campaigns, you want to provide your followers some tangible proof of why they should sign up for what you're offering. Use case studies and testimonials of past clients to encourage current and prospective customers to find out more about your business or sign up for what you're offering.
This is an effective inbound marketing and social media strategy that enables you to take them through the customer journey or your sales funnel.
6. Leverage Influencer Marketing
Influencer marketing focuses on leveraging individuals who have influence over potential buyers on social media platforms. Instead of using paid ads or struggling with your organic online marketing strategy, you could even more easily attract leads from the social media content that your target audience is already consuming. Consider sponsoring shows, content, and YouTube content that are popular with your target audience.
A reputable content creator talks about your brand, products, or service. This can be much more engaging than popular digital advertising strategies like search engine optimization, search engine marketing, or forcing ads in front of an audience that might not even like them.
7. Host Live Sessions Across Major Social Media Platforms
This is one of the most effective digital marketing tactics for social media channels. It gives you the opportunity to take your marketing communications to a different level and engage the power of direct marketing. Live streaming on social media allows your target audience to engage directly with you, and you can, in turn, build better relationships with them.
All of this leads you closer to generating quality B2B leads by simply leveraging the power of social platforms. Live sessions are even more effective when you implement them more often, and across different popular digital channels where your audience is most likely to be found.
8. Use Marketing Automation Tools
Marketing has not only shifted from the traditional marketing strategy we used to know a few years back to a more interactive, automated style. During the heat of the COVID pandemic, there was a surge in online, in-door-targeted marketing strategies. This includes different forms of internet marketing, such as email marketing, display advertising, content marketing, Google Ads, social media marketing, and other non-conventional marketing strategies.
However, as you implement these strategies, one factor that can make life even easier than it is already is using automation tools. This can work pretty well with an email marketing campaign, which can be initiated through social media marketing), LinkedIn ads, etc.
9. Launch a Referral Campaign
Starting a referral campaign can be a great way to double your sales leads instantly. The most important thing is that you provide your existing and prospective customers with mouth-watering bonuses, discounts, and other incentives that will truly make them refer you to more prospective customers. This works pretty well for offline marketing, as well.
Generally, regardless of the preferred marketing platform or marketing process, a referral program is often effective for building and solidifying customer loyalty.
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